Last Updated: April 2024

Tidy uses cookies, unique identifiers and other similar technologies, like pixels, to distinguish you from other users of our platform, provide our services to you, help collect data and to improve our platform. This Cookie Policy supplements our Privacy Policy and explains how and why we use cookies and other similar technologies. Any terms capitalised in this policy and not otherwise defined shall have the same meaning attributed to them in our Privacy Policy.

When you visit our website, your browser may automatically transmit information to the site throughout the visit. In a similar way, when you use our mobile applications, we will access and use mobile device IDs to recognise your device. We use “cookies” and equivalent technologies to collect information through our website and Apps.

Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations. Exhibit A sets out the different categories of cookies that the Tidy Platform uses and why we use them.

Cookies

Cookies are small data files stored on your device that act as a unique tag to identify your browser.

Persistent cookies help with personalising your experience, remembering your preferences, and supporting security features. Additionally, persistent cookies allow us to bring you advertising both on and off the Tidy Platform. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings. We utilise persistent cookies that only Tidy can read and use, and access mobile device IDs to:

• save your login information for future logins to the Tidy Platform;
• assist in processing items during checkout;
• hold session information; and
• track user preferences.

Session cookies make it easier for you to navigate our website and expire when you close your browser. We utilise session ID cookies and similar technologies to:

• enable certain features of the Tidy Platform;
• better understand how you interact with the website and the Tidy Platform;
• monitor usage by our Users and web traffic routing on the Tidy Platform;
• track the number of entries in Tidy promotions, sweepstakes and contests; and
• identify visited areas of the Tidy

Unlike persistent cookies, session cookies are deleted from your computer when you log off from the Tidy Platform and then close your browser.

Flash Cookies

We may use flash cookies (or Local Shared Objects) to personalise and enhance your visit. Via flash cookies we may store your preferences or display content based upon what you view on the Sites to personalise your visit.

Pixel Tags

We and our Third- Party Agents may use “pixel tags” (sometimes referred to as “web beacons or “clear GIFs”). These or similar technologies are tiny graphic images and/or blocks of code with a unique identifier that are used to understand browsing activity and/or determine whether a specific action was performed.

These are used by Tidy or our Third- Party Agents in connection the Tidy Platform and HTML-formatted email messages to, among other things, track the actions of Users and email recipients, determine the success of marketing campaigns, and compile statistics about Site usage and response rates.

Marketing Services

We use Facebook cookies and pixels to help deliver our advertising on Facebook. This means you may see our ads when you use Facebook because you have visited our site and to help integrate with our Facebook advertising services. In accordance with your Facebook privacy settings, please visit your Facebook privacy settings to learn more and see here.

Tidy uses audience matching services to reach people (or people similar to those people) who have visited our Sites or are identified in one or more of our databases (“Matched Ads”). This is done by us uploading a hashed customer list to a third party or incorporating a pixel from another party into our own Sites, and the other party matching common factors between our data and their data or other datasets. For instance, we incorporate the Facebook pixel on our Sites and may share your email address with Facebook as part of our use of Facebook Custom Audiences.

We also work with Social Networks and other third parties to help serve our ads. We identify certain characteristics and/or interests which we expect to be relevant to individuals interested in our products and our ads are served to those individuals via Social Networks and other third parties which match these. Even if you have disabled certain cookies, our adverts may still be displayed to you through these channels. Please visit your Social Network preferences to understand more about these ads.

To opt out of Matched Ads, please contact the applicable third-party agent directly.

App and Location Technologies

We include technologies in our apps that are not browser-based like cookies and cannot be controlled by browser settings. For example, our Apps may include Software Development Kits (SDKs), which is code embedded in Apps that collects information about the App and your use / activity in the App. These SDKs allow us to track our conversions, bring you advertising both on and off the Tidy Platform.  For example, we use the Facebook SDK as part of our use of Facebook Custom Audiences.

You can stop all collection of information via an app by uninstalling the app. You can also reset your device Ad ID at any time through your device settings, which is designed to allow you to limit the use of information collected about you. If you do not want us to use your location anymore for the purposes set forth above, you should turn off the location services for the mobile application located in your device’s account settings, your mobile phone settings, and/or within the mobile application.

Third Party Cookies

Third party cookies are placed by someone other than Tidy. These third parties may gather browsing activity across multiple websites and multiple sessions. Third party cookies are usually persistent cookies and are stored until you delete them or they expire based on the duration set in respect of each third party cookie.

For example, we may work with third party advertisers who may place or read persistent cookies on your browser.

A description of third party cookies and similar technologies used by the Sites, along with their respective privacy policies and options for controlling your privacy on these platforms is set out below: 

• DoubleClick: Google’s Doubleclick re-targeting cookie lets us serve personalised ads to you when you’re browsing other websites and social media platforms. You can control ad personalisation on Google and partner websites inGoogle’s Privacy and Terms 
• Facebook Impressions: We use Facebook Impressions to track the number of people that interact with our content on Facebook. This information is collected by Facebook and is provided to us under the terms ofFacebook’s Privacy Policy. You can control the information that we receive from Facebook using the privacy settings in your Facebook account. 
• LinkedIn Widgets: This tool enables visitors to engage with us via LinkedIn and show visitors relevant ads and personalised content on LinkedIn. To learn more about LinkedIn’s practices and to opt out, please visitLinkedIn’s Privacy Policy and Settings.
• Google Analytics: We use Google Analytics, a web analytics service. Google Analytics uses cookies to help Tidy analyze how visitors use the Site(s). The information generated by cookies about your use of the Site(s) and the Tidy Platform (including your IP address) will be transmitted to and stored by a Google server in the United States. Google uses this information for the purpose of evaluating your use of the Site(s), compiling reports on Site activity for Site operators, and providing Site operators with other services relating to Site activity and Internet usage. You can prevent the storage of data relating to your use of the Site(s) and created via the cookie (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in availablehere. You can obtain additional information on Google Analytics’ collection and processing of data and data privacy and security at the following links: How Google Uses Information From Sites Or Apps That Use Our Services and Analytics Help. 

Information from Other Sources. 

We also collect information from other sources, including data brokers, social media networks, and publicly-available sources.

Your Choices and Managing Cookies

You can adjust your browser settings to enable you to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Depending on what browser you use, you may manage your settings here: Safari, Chrome, Firefox. If you do not accept cookies, however, you will not be able to use all portions or all functionalities of the Tidy Platform.

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is currently no industry consensus as to what site and app operations should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals. For more information on “Do Not Track,” visit https://www.allaboutdnt.com.

Contacting Us

If you have any questions about this Cookie Policy or the manner in which we or our Third-Party Agents treat your Personal Information, the practices of the Site, your dealings with the Tidy Platform, or if you have technical problems, you may contact us at www.tidy.co.uk/contact